Enter the name of your project. Example: “Protein Bar 2025”
State the exact product name.
List the name(s) of the R&D or formulation team members responsible for development.
Example: “John Doe – Lead Food Scientist”
Project Managers: Identify the people responsible for overseeing the project.
Specify the category or product line it belongs to. “High-Protein Snack Line”
Indicate the target markets (regions or demographics).
List the main ingredient supplier(s)
Provide a brief overview of the product concept and purpose Example:
“The ChocoNut Power Bar is a high-protein, low-sugar snack designed for fitness enthusiasts and busy professionals. It provides sustained energy with a balanced macronutrient profile.”
Define the cost per unit or serving.
Example: “$1.50 USD per bar”
Meal Replacement Nutrient Requirements.
Guardrails for formulation.
(Values for: Energy Controlled, Complex Carbohydrate, Sugar, High Nutritional, Quality Protein, Low Fat, Saturated Fat, Fiber, Vitamins and Minerals) VS. Ideal Points Based on competition
List the required nutritional values based on regulatory or company standards.
Example:
• Energy: 250 kcal per serving
• Protein: Minimum 20g per serving
• Carbohydrates: Controlled at ≤ 25g
• Sugars: ≤ 5g
• Fiber: ≥ 5g
• Healthy fats: ≤ 10g, with ≤ 2g saturated fats
• Includes essential vitamins & minerals
• Optional features that add value.
Example:
o Organic certification
o Added probiotics
Define testing requirements and shelf life goals.
Example: “Target shelf life: 12 months at ambient temperature”
List competitor products that serve as a reference for formulation and pricing.
