Bringing Food Innovations to Life

At Foodie Innovation, we take pride in helping brands navigate the complexities of food product development and operations.

At Foodie Innovation, we take pride in helping brands navigate the complexities of food product development and operations. As the operational arm of CJB & Associates, a firm specializing in product formulation, we provide a seamless bridge from concept to market.

Who We Work With?

We partner with a diverse range of clients, including:

  • Fortune 100 companies optimizing their food operations

  • Private equity firms seeking efficiency in food production

  • Venture-backed startups launching innovative food concepts

  • Entrepreneurs bringing their first product to market

Close-up of a chocolate cookie topped with chocolate chips.
Large pallet stacked with boxes wrapped in plastic, secured with red straps, next to a white cargo truck inside a warehouse.
Three pieces of chocolate almond toffee bars stacked with visible nuts and caramel inside.
A hand with red painted nails holding a granola bar against a pink background.
Illustration of a girl with short dark hair, red dress, and large red bow, leaning on large stylized blue letters 'UTZ' on an orange polka-dot background.
PepsiCo logo with a multicolored globe icon and bold blue text
Pink background with the white Amway logo.
A green circular logo for The Jackfruit Company featuring an illustration of a jackfruit tree at the top, with the text 'The Jackfruit Company' in the center, and the slogan 'Jack of All Foods' at the bottom.
McCain logo on a red background with a yellow border and a white starburst design
Logo of Mondele z International with purple background, white text, and red accents on the letters.
The AAK logo on a blue background.
Starbucks logo featuring a green mermaid with long hair and a crown.
Pladis logo on a dark background.
Tropical Foods logo with a stylized sun above the word 'Tropical' and 'Foods' written below.
Logo for Helados Mexico, a premium ice cream brand, featuring a stylized ice cream cart and text in both English and Spanish.
Walmart logo with a blue background, yellow spark graphic above the white Walmart text.
Logo for La Michoacana featuring a cartoon girl with long black hair, holding a pink ice cream cone, wearing a traditional pink and black dress, encircled by a gold-ring with the text "La Michoacana" in pink
Trisco Foods logo with blue oval background, red and white border, with the brand name in white letters and a red checkmark over the letter 'I' in 'TRISCO'.
Blue gradient background with the words 'Pure Protein' in bold white letters.
Orange background with white, distressed text that reads "Moon Cheese."
Logo of Materne GoGo SqueeZ with green and white text on a beige background.
Logo of Newell Brands with a blue background and a stylized roof above the letter 'w'.
Logo for The Healthy Cookie Company with the tagline 'Real Ingredients. Really Good.' on a dark blue background.
Home Market Foods logo in white on gray background.
Barilla logo with a blue background and white and red oval design
Green and white bag of Pulp Chips Jalapeño Lime flavor, made from pressed vegetables, with images of jalapeño peppers, lime slices, and chips.
All natural Linear protein bar logo with black, gold, and white design on a white background.
Green background with white logo of a fork with a leaf and a sprout, and the text 'Plantasia Foods'.
Green and white circular logo with the words 'Hain Celestial' and a leaf illustration at the bottom.
Vualá logo in blue cursive text with a white outline on a red background.
A circular logo with a stylized clock face, showing the numbers 1, 4, 4, and 0, with the word 'FOODS' at the bottom.
Logo for Functional Foods featuring a lightbulb with a leaf, on a red background.
Nature's Bounty logo on a dark green background with white text
Blue logo with white stylized windmill and wheat, with the words 'MOLINO HARINERO SULA' underneath.
Logo of Tate & Lyle with the company name in navy blue and a brown ampersand on a white background.
Logo for TerraVía featuring a circular design with yellow and gray dots and the company name below
Logo of Truco Enterprises featuring a stylized icon with a star and abstract figure, with the company's name in blue text.
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Blue circular logo with white overlapping letters W and W
Vantage logo with a water droplet icon on a teal background.
The Palmex logo with white cursive text on a red background.
Logo for Yimma's Pita Chips with white text on a brown background.
Logo for Samson's Cookie Milk featuring a glass of milk and a chocolate chip cookie against a blue background.
Pink background with white stylized text reading 'joy always'.

Foodie Innovation’s global experience and Roberto’s skill in translating tradition into high-performing products made a powerful team. Beyond formulation, they guided us through every step—refinement, scale-up, and co-packer sourcing—with a rare understanding of both product and market realities.

Their ability to support startups and established brands alike makes Foodie Innovation a uniquely valuable partner. I recommend them without hesitation to any company looking to develop food products with excellence and strategic focus.

Eduardo Hauser, Founder Sipsopa

Assorted fresh fruits and herbs next to a spilled jar of white capsules on a wooden surface.
Young man with short dark hair wearing a black sweater, sitting indoors near a window, with blurred warm lights in the background.

I had the opportunity to work with Foodie Innovation on several projects within our organization, and it was an incredible experience. Their greatest strength, in my opinion, is that beyond being highly innovative, they always bring forward ideas that are executable, viable, and scalable — which is crucial for us. You can have a thousand ideas, but if they can’t be implemented, they’re just noise. Thanks to Foodie Innovation’s vision and practical mindset, we were able to launch products that are now thriving in the market.

Mac Cuevas Commercial Director ICL Group

I have been working with CJB for the past eight months to develop a new beverage product.  Their team has been phenomenal from day one.  In everything ranging from product formulation to testing to package design to co-man coordination, CJB has guided me to success every step of the way--with expertise, patience, and a proactive, can-do approach. 


- Adam Leven, Founder Samsons Cookie Milk

Working with CJB and Associates on our ice cream project has been a game changer. In a fraction of the time, they have accomplished more than our previous consultant and delivered results. Their expertise, efficiency, and dedication have streamlined our process and brought innovative ideas to the table. We highly recommend them to anyone looking for real progress and impactful solutions!

- Michael and Alexia Vassar, Cretan Creamery

Great Ideas Start with Great Collaborations